Baguio City:  A Communication and Advocacy seminar-workshop was conducted last December 19-20, 2013 by the National Economic and Development Authority (NEDA) with the assistance of the Philippine Information Agency (PIA).

The seminar-workshop, attended by Information Officers of different line agencies, was held at the Ating Tahanan, South Drive.  A representative of the province of Apayao and member of the media were also in attendance.

OIC Assistant Regional Director Gregorio P. Ariz III explained that the activity was expected to result to a Communication and Advocacy Plan (CAP) for the Regional Development Plan 2014-2016. The primary partners for the RDP communication plan are members of the RDC which include agencies, local government units, and non-government organizations, he said.

Ariz also said that clienteles are the number one advocates of programs and projects saying that a farmer speaking well about a project can have a stronger value than the DPWH secretary reporting a 100 percent accomplishment of the same project.

Resource speaker Professor Daniel G. Santos of the University of the Philippines Diliman explained that communication involves a source, a message, a message channel, an audience and a feedback.

If you are the source, you should do a thorough analysis of your audience so that you can craft appropriately the message you are going to deliver and in what channel.

There are various messages competing for the attention of your audience, you should make sure that your message is worth his time, Santos said.

Two workshops were conducted analysing the source and the audience and crafting appropriate messages base on these analysis.

The resource speaker said the messages should be consolidated to form part of the RDP’s communication plan.


by Shah Balaw-ing