The Regional Development Council (RDC) will be conducting a training for its members and officials on media relations on December 5, 2013 to foster greater cooperation and better relationship with the media.
Being the highest policy-making body in the region, the RDC and its partner LGUs and agencies are the subject of same negative news stories.
It was often observed that many directors are often unable to relate well with the media, especially on controversial issues such as the RDC’s regional autonomy agenda. On the other hand, many media practitioners claim that the government agencies often withheld information, apparently because agencies fear that such information may be used against them.
While the RDC upholds transparency and public accountability, it is however concerned that the general public and its stakeholders are not properly informed when the media practitioners base their news stories on inadequate or incorrect information.
Thus for the training, the National Economic and Development Authority (NEDA) chose to tap a Strategic Communication Expert who is very knowledgeable and experienced, with government operations and journalism work, with proven track record and currently engaged in relevant policy advocacies.
by Shah Balaw-ing